Discussions about Google's Exit Strategy from China

An interesting research presentation by my colleague Prof. Peng Changgui  in the Department of Management offered a thought provoking research method and also "hot" topic for the times.  Peng discusses the research from text to action- a discoursed-based perspective on the institutional pressures: a case study about Google's exit strategy.

Peng's position is to analyze the various text- from newspapers to PR releases around the China 2010 Google challenge. He proposes the following:

Discourse is not merely talking and writing but 'a system of statements which constructs an object' (Parker, 1992: 5). A discourse analysis as a research method investigates a text's 'production, dissemination, and consumption - in order to explore the relationship between discourse and social reality' (Philips, Lawrence & Hardy, 2004). In this meeting, we shall introduce our preliminary application of a discourse analysis method to examine a few key texts relevant to Google's decision-making in an exit from mainland China. Through this case study, we attempt to build a framework concerning contingencies to a firm's strategic responses to institutional pressures.


 His findings will include a series of articles written about the discourse in the text. His discussion was enriched by the various viewpoints on how to measure the discourse. Chairman Shige, suggested looking at the various entities that surround the institution- including stakeholders. While Munley, proposed that while isolation of statements were being made, maybe a study of motives could be considered. Fu's values-based leadership was part of the discussion as Peng highlighted the values of the leader to make decisions and how they are made and written.

Come join us for the next brown bag lunch- these are excellent ways to share our valuable research and engage in topics for the future.